Nintendo Europe Marketing Director: “There is no casual gaming”
Posted by admin in Video Games
Ever since the term “casual gaming” was coined, there has been a lot of talk regarding how it would be the evolution of gaming. Some even going so far as praising casual gaming as the method video games will be opened up to the masses.
The European senior marketing director of one of the perceived leaders in this movement, Nintendo, may have something to say about that.
Laurent Fischer pointed out that “There is no casual gaming. There is just a different way to play.” Pretty strange coming from someone who works for a company that produce games some individuals would call casual.
He explained that even those who play flash games on a regular basis (yes, I’m speaking to you too) and fifty-years old who only play Brain Training but do so on a regular basis are not casual gamers but core gamers. He explained further:
I don’t like this word casual so much. Because people consider that casual needs to be something simple. If you’re good at any game you can play at a high difficulty level. Take Tetris. There is astonishing gameplay, it’s very simple, very easy to comprehend, but it’s also very different. I think a game can be a light enough to care about and for all gamers to become a core gamer on it.
He makes a very interesting point since there are people who do play “simple” games much more than an average gamer would spend on more complicated titles such as Grand Theft Auto 4 (Xbox 360, PlayStation 3) or Halo 3. This is not to state that they are more “hard-core” but that they are as much a gamer as everyone else.
source pc.qj.net